It is important to follow the current tourism trends in response to increasing consumer actions. However, most patterns have arisen from more general shifts in customer behavior. As the impact of the pandemic subsides, tourism is sure to rebound significantly in 2023. Let’s see what the tourism trends for 2023.
1. Tourism trends-Safety & Hygiene Tourism Trends
Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings.
2. Growth of Contactless Payments
Contactless payments have been a staple when it comes to technology in tourism for some time now. But the emergence of options like Google Pay and Apple Pay has helped to take this to the next level, meaning customers do not even need to carry around a debit card or credit card to pay for other services. So, allowing contactless payments has enabled tourism companies to reduce friction and improve the speed of check-ins and check-outs.
3. Voice Search & Voice Control
With home smart speakers growing in popularity, as well as mobile assistants like Siri, Google Assistant and Bixby, more and more tourism customers are turning to voice search. For those in the tourism industry, it is important to capture these guests by structuring website content properly so it appears in voice search and allows for voice bookings. Tourist information is a key part of the customer experience with many companies and voice control and AI can be invaluable here.
4. Virtual Reality Tourism Trends
Virtual reality is another of the major tourism trends. Disrupting the industry and capitalizing on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home.
Crucially, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out and VR is especially useful after COVID, where customers may need extra encouragement to press ahead with their plans.
5. Solo Travel
Leisure travel used to be a family affair or something that couples undertook together. While that’s still the case for many, more and more people are choosing to strike out on their own. Enjoying a solo trip is no longer so unusual and tourist trends increasingly reflect this. The needs of solo travelers are diverse. Some simply want to travel without the distraction of a companion. And others are young singles looking for social activities or to find a partner.
6. Eco Travel
As a new generation becomes increasingly relevant in the marketplace, the ideals driving their purchasing decisions create new tourism trends. Eco travel is just one example of these tourism trends, reflecting a growing concern among today’s travelers for ethical and sustainable tourism options. Eco travel includes simple changes, such as the availability of carbon credits when booking a flight or the option to rent an electric instead of a conventional vehicle.
7. Local Experience
Today’s tourists don’t want to be insulated from the places they visit inside a cultural bubble. But they want to engage with and participate in the local culture. From enjoying local cuisine to celebrating regional festivals and holidays, local experiences are set to become some of the top tourist trends to watch.
8. Custimization
Today’s consumers expect experiences that closely match their personal preferences, from destinations to accommodation and the kinds of activities they’ll engage in. The more closely an experience can be tailored to a client’s desires and expectations, the more likely they are to return and to use the same service again.
9. Healthy and Organic Food
Healthy food and the kind of fare consumed by tourists used to be antonyms in the minds of many travelers. Today’s travelers know that delicious and nutritious are not exclusive concepts. Demand for excellent cuisine with a view to better nutrition is driving new tourism trends. The modern tourist wants to know that the food they’re eating is as healthy as it is delicious. The organic food movement is also affecting tourism trends, with more eateries and hotels offering organic options. Other special diets are also represented.
These are 9 tourism trends for 2023. If you are interested in attracting Chinese tourists, you must know it. And learning tourism marketing strategies is also very important. For more details, you can contact us Deep Digital China.
