Chinese Valentine’s Day is becoming an important festival for young people to create romance and express love. Nowadays, more consumers choose to buy gifts for their lovers online. They pay more attention to the quality, personality, practicality and so on. At the same time, many businesses also aim at festival business opportunities. They strive to create a shopping atmosphere, and further mobilize consumption enthusiasm. In recent days, beauty, flowers, jewelry and other industries are becoming more and more popular. Meanwhile major e-commerce platforms are on hot sale.
Chinese Valentine’s Day are becoming more popular among young people
Major e-commerce platforms have launched promotional activities early to seize the romantic economy. Most recently, Deep Digital China browsed a number of e-commerce platforms and found that many products were on sale.Among them, cosmetics, jewelry, clothing and other major categories of female products were highlights. In addition to the regular discounts, many brands have also opened a number of themed sub venues to meet different needs. According to the relevant data of jd.com, the search related to it increased by 280% month on month. In addition, the sales volume of household, outdoor, digital and other commodities increased by about 20% to 30%.
Recently, gifts between lovers before and after the Chinese Valentine’s day and the purchase of items for students before school are extremely great business opportunities. Many stores mainly adopt the online live broadcast sales mode. In additioan to that, they will also add interactive links with customers and creative games. As a result, they will be able to provide consumers with comprehensive and diverse products and services. At the same time, they can also maximize the conversion of transactions and promote sales growth.
Nowadays, traditional festivals such as Chinese Valentine’s Day have not only become a key node to release consumption potential, but also an important window to observe economic vitality. More and more traditional festival cultures and concepts are increasingly recognized and pursued by young consumers. Sales volume of Chinese Valentine’s Day has reached a new peak. In general, holiday consumption plays an important role in stimulating consumption growth. Furthermore, it will also become a new driving force to boost domestic demand and promote economic recovery.
Traditional fashion and personalized gifts sell well
In recent years, traditional festival culture has become more and more popular among young consumer groups. It has also promoted the national style and fashion goods represented by Han clothes to become online popular products. According to statistics, the search volume of keywords such as ‘ancient style’ and ‘national tide’ showed an obvious upward trend one week before the Chinese Valentine’s Day.
Nowadays, more and more brands and products connect Chinese culture with traditional festivals, and also endow festivals with more cultural connotation and social value. At present, Guochao products are quite popular, such as the imperial palace culture mug, Chinese Guochao necklace, Qingping tone antique lipstick and other products, which have considerable sales on e-commerce platforms.
In addition, creative customized gifts are also popular among young consumers. Nowadays, personalized demand has spawned a large number of online stores providing customized services. People can find tens of thousands of related goods and a variety of categories by randomly searching ‘personalized customization’ on an e-commerce platform. From various items printed with pictures and words to various exclusive gift boxes, many online businesses said that as long as consumers have ideas, they can meet their needs. Before the Chinese Valentine’s day, the sales of various customized products increased sharply.
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