Chinese people are speding huge on drinks to relieve summer heat. It’s been many days of continuous high temperature in various parts of the country. As result, more and more consumers choose to stay at air-conditioning room and order take out food. According to the data of Meituan takeout, 8 pm is the peak of orders for ice cream, ice drinks and ice beer.
Top 3 products that people buy to relieve summer heat
According to Meituan takeout, ice cream, beer and ice drinks has become the real ‘three piece set for relieving heat’. Among them, the sales volume of ice-cream increased by nearly 90% year on year. Meanwhile, the ice drink remained the top one of the summer relief products. In addition, beer has become a late night summer companion. 52.8% of beer is delivered from 20:00 to 4:00 the next day. And 22:00 is people’s favorite ‘free drinking time’.
A 24-hour convenience store staff member said that after 8 pm, there were more orders. Young people generally have high requirements for speed. The store has added a staff on duty to pick up goods and pack them. The reason is that people want to receive cold drinks and ice cream as soon as possible.
Top areas that spend on heat relieving products
Meituan takeout data shows that Beijing, Shanghai, Shenzhen, Guangzhou and Chengdu become major consumers of summer heat. Among them, the sales of ice cream, beer and ice drinks in Beijing all ranked first in the country. Meanwhile, Guangzhou citizens fell in love with ice-cream this year to relieve the heat. As a result the sales volume increased by 209.46% over the same period last year. At the same time, beer sales also ranked second in the country. Shenzhen residents prefer ice drinks to relieve the heat, and the sales volume of beverages is second only to Beijing.
Recently, topics such as ‘ice cream Assassin’ and ‘fruit Assassin’ are popular on social media. As a result, more and more consumers prefer to choose affordable and popular local characteristic brands. According to Meituan takeout, Xuelian, Wufeng ice cream, Wuyang ice cream, Guangming ice brick and madiel rank among the top five in terms of sales volume of regional characteristic brands. Among them, the sales of 50-cent snow lotus ice cubes, known as ‘ice cream guardian’, increased by 477% year on year.
Local products that are on great sales
The brand Dayao in Inner Mongolia is the most popular local characteristic brand beverage. Interestingly, it’s ranking first in the country in terms of sales volume. The sales volume of Tianfu Cola has gone up by 331%. Behind that, it is the perfect match for hot pot in Chengdu, Sichuan and Chongqing. In addition, local specialty drinks such as Guangshi Pineapple Beer, xuefeili and shennei carrot juice are popular everywhere. Moreover, tsingtao beer and Wusu Beer led the sales of related brands. Furthermore, the sales volume of Zhujiang Beer increased by 101.4% year on year. The residents of Guangzhou, Foshan, Jiangmen, Shenzhen and Dongguan consumed the most.
Now you understand how much Chinese people are willing to spend to relieve summer heat. Frankly speaking,don’t you want a share in this? Deep Digital China will help you make a solid plan to generate great sales of your products!