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Why is brand awareness important for online marketing in China? As brand awareness describes the level of recognition of a brand, product, or service among consumers. With a strong brand awareness has a number of benefits in China, including increased sales, improved customer loyalty, and a strengthened competitive position. Let’s have a look!

What is brand awareness by definition

It is the level of recognition a brand has among its target audience. Those levels answer the question – how familiar is your target market with your brand?

Brand awareness is one of the major assets when you expand your business in China. High levels of recognition can increase the value of your product or service. What’s more, it gives your company a competitive advantage in the Chinese market.

Also, it is one of the key components of brand equity, which refers to the value a Chinese derives from a particular product or service.

A company with high brand equity in China will have loyal customers, as they are willing to pay a premium for its products or services. A company with low brand equity may find it challenging to compete in the Chinese market.

Brand recognition vs. brand awareness

Brand recognition is the ability of consumers to identify a particular product or service based on its name, logo, or other distinguishing features. It’s one of many elements that make up awareness.

Brand awareness goes one step further, referring to the level of consumers familiar with a particular brand.

So, which is more important for businesses to get more Chinese clients? In general, brand recognition is more important in the short term. While brand awareness is more important in the long term.

Brand recognition can help businesses quickly attract attention and generate sales. But it can be difficult to maintain over time.

Brand awareness takes longer to build but can be more durable. It’s crucial to build customer loyalty.

9 steps to brand awareness strategy in China

A brand awareness strategy aims to build familiarity and name recognition in China. So that potential Chinese customers will think of the brand when they are ready to make a purchase.

Here are some tactics on how to build brand awareness from scratch in the Chinese market. Use a mix of these tactics to reach the broadest audience possible.

01 Create a consistent brand image in China

Strong branding is essential if you want to stick in the memory of potential Chinese clients.

By developing a clear and recognizable brand identity, businesses can ensure that the target audience knows who they are and what they stand for.

One of the best ways to create a strong brand image is to use consistent visuals across all channels in China.

This means using the same colors, fonts, and logo on everything from your website to your business cards.

Consistency will help create a cohesive look that will be easily recognizable to your target audience.

It’s a great idea to develop a brand book to establish your brand style and visual identity.

02 Get to know your Chinese audience

The critical element of increasing brand awareness in China is knowing what your potential customers expect from your brand. Building long-lasting relationships will help your brand thrive in an extremely competitive chinese market

When it comes to media monitoring for brand awareness, you should set up at least two projects:

One is for monitoring the mentions regarding your brand or products and services.

The second project will monitor topics concerning your industry niche.

How does it increase brand awareness in China?

The simple answer is that it helps you find conversations you can jump into. That way, you can sway undecided Chinese customers towards your brand, or even get your competitors’ clients to buy your product.

03 Establish an editorial social personality in China

A consistent editorial social personality will help customers quickly recognize your brand, and differentiate it from others in the Chinese marketplace.

When choosing an editorial social personality for your brand, consider what personality you want to convey and what will resonate with your target audience.

Once you’ve settled on an editorial social personality, be sure to maintain it across all Chinese channels, from your website and social media to print materials and customer service interactions.

Establishing a clear and consistent editorial social personality will create a strong foundation for brand awareness and customer loyalty in China.

04 Create Unique Selling Points for Chinese clients

Unique selling points are crucial in the Chinese market. It sets you apart from your competition and tells your customers who you are, what you stand for, and why they should buy from you.

So it’s essential to ensure your brand delivers the right message and resonates with your target audience.

A USP should be clear, concise, and memorable. Most importantly, it should be relevant to your audience and aligned with your brand messaging.

Creating a catchy slogan that will resonate with your audience is a great idea.

Next Part

Your brand is your strongest asset for developing in China. It not only generates sales, but also keeps customers coming back. Build your brand the right way and your business is set for sustainable growth.

Confident in your ability to build brand awareness in China? Maybe it’s time to start thinking about brand affinity strategy then! 

Deep Digital China will have many more strategies in the second part of the blog. Stay tune!