Even if you don’t have a business entity in China, you are still able to apply for a Baidu PPC account. In fact, overseas advertisers are now exempt from a business license in China. Just follow our instructions and it’s easy for you to create the Baidu PPC account with us.
What you need to provide is simple:
1.URL of the website you plan to promote
Technically, it doesn’t matter if your website is in Chinese or English or other languages. But keep in mind, Chinese people prefer visiting websites in Chinese even your target audience’s second language is pretty good. You can find more recommendations in the previous article ‘Preparations for Baidu SEO’
Another thing you need to know is the industry. When it comes to financial services, health supplement and other regulated industries in China, Baidu will require you to provide additional industry certificates. For example, you need to provide FCA regulation files(for companies in UK) if your website provides trading services on precious metals.
2.A copy of your business license/certificate of incorporation(COI) in your country
This document proves that your company is officially and legally registered in your country.In some countries, it’s business registration certificate or company registration certificate.
3.The government website that can be used to search and find information of your company
We need to send a screenshot of the govenment website with your company information on it to Baidu.
-Examples: Companies from UK https://beta.companieshouse.gov.uk/
Companies from Australia https://abr.business.gov.au/
Companies from US California http://kepler.sos.ca.gov/
4.A copy of recent(within 6 months) bank statement/bank slip of your company
You can cover the transaction details as long as you company name, bank name and bank account number can be seen on this document.
This requirement can be waived if your company is
- a publicly listed company or
- a Fortune 500 listed company or
- ranked top 500 on Alexa.com within your country
It usually takes 1-2 weeks to get the Baidu PPC account created. And it takes longer if you are in the regulated industries. Please contact us to get your account created as fast as possible.