Social Media Consulting

Social media consulting is a must for new players. In same cases, it’s even a must for existing plays. Because the media landscape is different. For example,  you are already very successful on Facebook and Twitter. However, you are new to WeChat and Weibo. Not to mention Zhihu, Douyin(Tiktok in China) or Little Red Book. Therefore, you are not familiar with the systems. As a result, you would miss some cool functions  which will make a difference.

Another thing we need to pay attention to is the cultural difference. After all, your contents are for Chinese people. And you want to engage with them deeply. In additional, you need to understand your target audience. For instance, what platforms they use, what language they say and how they make decisions. In a word, you need to speak to them in their language at proper platform. In this part, let’s tell you how to make it happen.