In the last article we talked about the importance of online reputation management for brands in China. I believe many brands are interested in ORM. But for many new brands, they may have same a concern-how does online reputation management service cost in China? Is it affordable for my company? In this article, Deep Digital China would share an affordable online reputation management service in China- ORM on Baidu. Believe it will help businesses protect and enhance their brand image without breaking the bank.
Core of online marketing
Before taking online marketing activities, we must understand the core of online marketing. How to be seen by target audience and how to build trust. So, all online marketing activities are focused to solve these two problems. Online reputation management can directly solve these two problems well.
Baidu’s the Largest Search Engine in China
For most brands, no need do online reputation on all platforms. It costs high and not cost-effective. Baidu holds a commanding presence in China’s online ecosystem, with a market share exceeding 70%. With the dominance of Baidu as the leading search engine in China, effective online reputation management (ORM) on this platform is essential. It serves as the go-to search engine for Chinese consumers, making it vital for businesses to manage their online reputation on this platform. So you can choose Baidu ORM as your first step.
Baidu Keyword Monitoring Service
One of the key components of effective ORM on Baidu is proactive keyword monitoring. Deep Digital China ORM services offer comprehensive keyword monitoring solutions that track relevant keywords associated with a brand. They have tool to monitor the brand keywords 24 hours. And if any negative info comes up, can help to solve. This enables businesses to stay informed about online conversations, detect potential reputation threats, and address issues promptly.
Content Optimization and Management Service
Work principle of ORM on Baidu is very simple. That is write several useful and positive info about the keywords, then publish on different high value platforms, and optimize the rankings of these info by SEO technique to make sure they ranks well. Thus, when the target audiences search for these target keywords, they can find many useful info about the brand. Then you must know the most important step is to create and optimize content is for maintaining a positive online reputation. Deep Digital China has a professional team to provide clients ORM services and content optimization strategies tailored to Baidu’s search algorithms. We help businesses create compelling, relevant, and high-quality content that resonates with the target audience. And also enhances brand visibility, and boosts positive online sentiment. This step determines the results of your ORM efforts. Here is an short introduction for it you can understand it soon:
Online Review Management Service
Online reviews play a critical role in shaping a brand’s reputation on Baidu. Affordable ORM services offer solutions for monitoring and managing online reviews across various platforms, including Baidu Tieba and Baidu Zhidao. They assist businesses in responding to reviews, addressing customer concerns, and mitigating the impact of negative feedback. All while adhering to Baidu’s guidelines. Here is an online review example about Nike quality. First search result shows it is bad quality. Even if Nike is very famous, but this negative reviews definitely will break brand’s image.
Affordable online reputation management services that focus on Baidu provide businesses with cost-effective solutions to manage and enhance their online reputation in China. With Baidu’s dominance in the Chinese digital landscape, these services offer specialized strategies for keyword monitoring, content optimization, online review management. By leveraging these affordable ORM services, businesses can safeguard their brand image, build trust with consumers, and achieve long-term success in the competitive Chinese market. And if you are interested in improving your online reputation, do not hesitate to contact us for further info.