In the years before Covid, China was the world’s most important source of international travelers. Its 155 million tourists spent more than a quarter of a trillion dollars beyond its borders in 2019. That largesse fell precipitously over the past three years as the country essentially closed its borders. But, as China prepares to reopen on January 2023, millions of tourists are poised to return to the world stage, raising hopes of a rebound for the global hospitality industry. Therefore, how to reach and attract Chinese tourist through digital marketing becomes outbound tourist industry’s concern.
Although international travel may not return immediately to pre-pandemic levels, companies, industries and countries that rely on Chinese tourists will get a boost in 2023, according to analysts. So, are you ready to attract Chinese tourists?
To reach and attract Chinese tourists, you must know the digital marketing strategies. Here are our tips:
1. Customized website in Chinese
The first step to having visibility on the Chinese market and allow potential customers to find you is to create a website in Chinese. The truth is that most Chinese are unable to speak English, therefore it is vital to provide information about your products or services in Mandarin to reach Chinese travelers.
2. Provide relevant content to Attract Chinese Tourists
Your website should provide information about what Chinese travelers want to see. This information is not only about your services, but you also have to include information about the country and what you and the country can offer to them. The content must be useful, interesting, and relevant in order to attract them. If you can provide more than one service, or provide to more than one sector, make sure your content indicates that in each of their posts.
3. Create an on-site experience
For brands that want to target Chinese travelers, digital platforms play a very important role. Digital platforms have to provide an excellent user experience to their potential customers, therefore an efficient strategy is to allow users to share their experience via social media and upload their pictures or comments to the website or the social networks of the brand.
4. Building online awareness and reputation on Baidu so Chinese tourists can find you
Chinese travelers are constantly connected on the internet looking for all kinds of information. Therefore the knowledge of your brand depends on its integration into the Chinese search engine. If you don’t have a presence on the Chinese search engines, your potential customers are not able to find you. In contrast to Western countries, Baidu is the most popular search engine in China.
5. Reach out to Chinese tourists on social media platforms
In China online really dominates. Traditional media and offline marketing are dying the world over. Before choosing their destination and organize their travels, Chinese tourists invest a lot of time looking for information on the internet. During this process, brands have the chance to offer relevant and interesting content which will be helpful to build their presence on Chinese minds before the trip. Chinese make their shopping lists before they travel, so it’s important to get their attention beforehand.
6. Finding a trust worthy local specialist
Navigating the Chinese market requires a quality guide. We at DDC are an international team of 30 marketers, copywriters, publishers, and ad experts. Working in a host of fields from branding, and ad strategy to lead generation. We seek to be our clients’ team on the ground in China and build long-term, serious relationships based on results and the achievement of clear KPIs.
If you are looking for ways of how to attract Chinese tourists, just contact us Deep Digital China without any hesitation. We are first and one stop for you.