B2B Marketing in China: Guidance for 2023
China is more important than ever in many multinational B2B marketing business plans. It’s a great time for foreign brands to expand into China and…
How to Register Chinese Media Accounts for International Companies
Many international companies don’t know how to register Chinese media accounts. In some cases, when they have determined the media platforms, they don’t what to…
Ultimate Guide to Marketing in China
As the world’s leading trading nation and a GDP of more than $10 trillion, China is an attractive option for business expansion. However, companies cannot…
KOL Marketing in China: Ultimate Guide
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). China’s KOL marketing has moved from text &…
Enter the Chinese Market through Digital Marketing
Are you a foreign business looking for ways to enter the China market? With more than 850 million internet users and over 100 different social…
Word-of-mouth Marketing Helps to Grow Brand Awareness
With the rapid development of the Internet, the power of consumers' word-of-mouth marketing is rising. A simple comment or a short message may directly affect…
What Makes a Great Holiday Marketing Campaign?
Generally, the holidays are unprecedented in terms of how consumers will behave. Equally, it is crucial for all businesses. Hence it is the right time…
National Day Holiday Tourism Report 2022
During the National Day holiday this year, 422 million people in China went on tours. Local tours and surrounding tours were still the first choice.…
Starbucks will Open 3000 New Stores in China
According to the Wall Street Journal on September 14, Starbucks plans to increase the number of stores in China by 50% in the next three…
Most Commonly Used Digital Marketing Tools in China
To choose proper digital marketing tools in China, it’s necessary to learn more about the most popular digital marketing channels. In this article, we listed…