The Sinking Market: Why it’s Hard Even for KFC and Starbucks?
Many famous catering brands are entering the sinking market with high profile.As they are reaching ceiling of first tier and second tier cities, they are…
Guochao and Mainstream Mindsets in Comsuption
In recent years, best sellers of Guochao(Chinse fashion trend) continue to emerge. For example, the cultural creativity of the National Palace Museum, which is full…
Live-streaming E-commerce in China will Exceed 3.4 Trillion CNY
Live-streaming e-commerce has ushered in development opportunities even the COVID-19 pandemic has affected offline consumption. On September 9, the first national live-streaming e-commerce development seminar…
China’s Foreign Trade is Showing Strong Economic Resilience
China's Foreign Trade is Showing Strong Economic Resilience. According to General Administration of Customs, in the first seven months of this year, the total import…
China’s Shipping Costs are Dropping
China's Shipping Costs are Dropping. The growth rate of China's foreign trade in the first seven months has recovered to double digits. The continuous decline…
China’s Beauty Market Will Surpassing 1 Trillion Yuan in Sales
China's beauty market sales will exceed 1 trillion yuan in 2025. According to Women's Wear Daily, there are several factors that drive the potential. Firstly,…
How to Allocate Marketing Budget for China
Before you start to allocate marketing budget for China, it’s helpful to know how much you have to spend overall. The size of your marketing…
Choose The Right Marketing Channels In China
Marketers can reach consumers in more ways than ever. With so many different options, it's not easy to choose the right marketing channels. Especially in…