Chinese Branding

Increasing brand awareness is a critical part when you make marketing initiatives in China. But are Chinese familiar enough with your brand? Do they feel…

Why is brand awareness important for online marketing in China? As brand awareness describes the level of recognition of a brand, product, or service among…

It's not easy to manage brand's online presence. Your brand is present online in owned and earned media. Owned media are easy to manage —…

Building brand awareness in China is extremely important. Brand awareness is generally regarded as the first step in the buying process, and the most important…

Good branding in China matters as Chinese consumers love well-known brands. In the west, we can see a swift in consumer behavior. More people are…