WeChat Marketing Strategy for International Brands
With over a billion monthly active users, WeChat has emerged as the dominant social media platform in China. Its multifunctional capabilities make it an ideal…
Little Red Book Marketing
Little Red Book(Xiao Hong Shu), is the Chinese equivalent of Instagram. It’s a good platform to read about product reviews, share outfits of the day, learn…
Tips on Managing Douyin Accounts-Part Two
Let's continue talking about managing Douyin accounts in this article. It's all about learning from your peers and integrate their essences into your account. Part…
Tips on Managing Douyin Accounts-Part One
We will talk about tips on managing Douyin accounts in this article. In part one of this article, we will talk about account initialiation and…
Soul Filed for Public Listing in Hongkong
One year after the termination of the US stock market listing, Soul chose to go public in Hong Kong. On the evening of June 30,…
Little Red Book is Suppressing Advertorials
Little Red Book is suppressing advertorials. From April 20, the platform will launch the ‘brand violation score’ to score the illegal marketing behavior of the…
How to choose the right influencers for your brand marketing (Part II)
Working with the right influencers is the key to any successful influencer marketing campaign. Influencers who are relevant, authentic, engaging, and well-matched to your brand…
How to choose the right influencers for your brand marketing (Part I)
Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around…
5 Most Popular Platforms for Social Media Marketing in China
The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so…