KOL and KOC Strategy for Online Sales in China
Expanding into the Chinese market is a strategic move for overseas ecommerce brands, and leveraging Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) is…
KOL Marketing in China’s e-Commerce Market
In the ever-evolving landscape of China's e-commerce market, the role of Key Opinion Leaders (KOLs) has become increasingly vital in shaping consumer behavior and influencing…
How to Succeed on Chinese eCommerce Platforms?
China eCommerce market is full of opportunities, along with challenges. We witnessed number of foreign brands reached tremendous success in China market, while many others…
What are the Most Popular Online Marketplaces in China?
What are the most popular online marketplaces in China? The Chinese e-commerce landscape is diverse and each of you should be able to find one…
Double 11 Marketing Strategies
Double 11 (11th November) named Singles’ Day as anything with ‘1’ in means single in China. Started in 2009, it has become the biggest shopping festival in the world.To…
Shein will Face Pinduoduo in Overseas Markets
Shein's sales exceeded $16 billion in the first half of 2022 with a year-on-year growth rate of more than 50%. With the arrival of the…