China’s Beauty Market Will Surpassing 1 Trillion Yuan in Sales
China's beauty market sales will exceed 1 trillion yuan in 2025. According to Women's Wear Daily, there are several factors that drive the potential. Firstly,…
Learnings from Revlon: How Beauty Brands Market in China
Recently, the 90-year-old American beauty brand Revlon officially filed for bankruptcy protection. As a result, the topic of "Revlon filing for bankruptcy" hit Weibo on…
Little Red Book is Suppressing Advertorials
Little Red Book is suppressing advertorials. From April 20, the platform will launch the ‘brand violation score’ to score the illegal marketing behavior of the…
How Beauty Products Sell Big in China—The Marketing View
The beauty product is a CNY 160 billion worth market with high competition. International brands, classical Chinese brands and rising Chinese brands are trying very…