How to target Chinese students in 2025?
As we approach 2025, targeting Chinese students requires a deep understanding of their preferences, behaviors, and the digital landscape. With increasing competition among educational institutions…
How Overseas Universities Attract Chinese Students Through Social Media Content Marketing
With 1.148 million Chinese students studying abroad in 2023 (Ministry of Education of China, making China the one of the largest source of international students…
Why is Xiaohongshu a Must for Education Marketing in 2025?
As we look ahead to 2025, the education industry is undergoing significant transformations, driven by technological advancements and changing consumer behaviors. One platform that stands…
How to Increase Recruitment for British Universities in China in 2025
China remains one of the largest sources of international students globally, with a significant number of Chinese students enrolled in higher education institutions abroad as…
Common Mistakes of International Universities on Chinese Marketing
The Chinese education market is one of the largest and fastest-growing in the world, with over 30 million students enrolled in higher education institutions as…
Strategy for Overseas Accommodation Brands in China
International accommodation for Chinese students is now confronted with a highly competitive environment, with an influx of new players entering to the Chinese market, the…
How to Promote Summer Study Abroad Programs to Chinese Students in 2024
With the summer approaching, the annual peak season for summer study abroad program is upon us. As the demand for international education experiences continues to…
Marketing Strategies for Education Brands in China
In the realm of international education, targeting Chinese students requires a nuanced understanding of their parents for education brands, typically aged between 35 to 45…
How to Work with Chinese KOLs in the Study Abroad Sector
In today's digital age, the influence of Key Opinion Leaders (KOLs) cannot be overstated, especially in sectors like study abroad where information dissemination and credibility…
The User Journey of Chinese Students to Study Abroad
Studying abroad is a transformative experience that offers Chinese students a world of opportunities and a chance to broaden their horizons. The decision to study…