Marketing for Education

International accommodation for Chinese students is now confronted with a highly competitive environment, with an influx of new players entering to the Chinese market, the…

With the summer approaching, the annual peak season for summer study abroad program is upon us. As the demand for international education experiences continues to…

In the realm of international education, targeting Chinese students requires a nuanced understanding of their parents for education brands, typically aged between 35 to 45…

In today's digital age, the influence of Key Opinion Leaders (KOLs) cannot be overstated, especially in sectors like study abroad where information dissemination and credibility…

Studying abroad is a transformative experience that offers Chinese students a world of opportunities and a chance to broaden their horizons. The decision to study…

As globalization continues to reshape the world, an increasing number of Chinese students are venturing beyond their homeland to pursue higher education opportunities abroad. The…

What message should international universities deliver when recruiting students in China since China's expanding middle class emphasis more on quality education. This presents a major…

In an increasingly interconnected world, fostering cultural exchange and international collaboration has become crucial. For educational institutions, building relationships with students from diverse backgrounds is…

In an increasingly interconnected world, where diversity is celebrated and borders seem to fade away, businesses are presented with unique opportunities to tap into global…

As Australia’s second largest source of international students, China represents a critical recruitment market. With over 700,000 Chinese students globally, Australian universities have significant potential…