Marketing for Education

What message should international universities deliver when recruiting students in China since China's expanding middle class emphasis more on quality education. This presents a major…

In an increasingly interconnected world, fostering cultural exchange and international collaboration has become crucial. For educational institutions, building relationships with students from diverse backgrounds is…

In an increasingly interconnected world, where diversity is celebrated and borders seem to fade away, businesses are presented with unique opportunities to tap into global…

As Australia’s second largest source of international students, China represents a critical recruitment market. With over 700,000 Chinese students globally, Australian universities have significant potential…

In today's interconnected world, the digital landscape plays a pivotal role in shaping opinions, influencing decisions, and establishing credibility. This is particularly true in the…

China is the world's largest source of international students with a huge overseas study market. In 2022, about 1.28 million Chinese students went abroad for…

Little Red Book（also named Xiaohongshu) is a combination of e-commerce and social networking, where users can share their product reviews, shopping experiences, travel experiences, and…

International universities looking to establish a presence in China face numerous challenges, especially those new comers with limited budgets. However, with strategic planning and smart…

In the digital age, social media has become an indispensable tool for connecting with audiences worldwide. For institutions and businesses looking to engage with Chinese…

As one of the largest MBA markets globally, China offers immense potential for overseas business schools looking to diversify their student profiles. However, the competition…