Challenges That Outbound Travel Brands Face on Xiaohongshu
As the global travel landscape evolves, outbound travel brands are increasingly turning to Xiaohongshu (Little Red Book) to reach Chinese consumers. This platform, known for…
How Xiaohongshu is Transforming the Travel Industry in China
In recent years, Xiaohongshu, also known as Little Red Book, has emerged as a powerful force in the travel industry. This social commerce platform combines…
Leveraging Xiaohongshu for International Travel Brands
In today's digital landscape, social media platforms have become indispensable for brands seeking to reach and engage with their target audiences. Among them, Xiaohongshu (also…
How to Market Overseas Tourism Brands to China in 2024
The global tourism industry is experiencing a resurgence, and China is at the forefront of this recovery. In 2024, China's outbound tourism market has exploded,…
Preparations to Target China Travelers
In 2024, the Chinese tourism market is regaining its momentum after the pandemic. With over 200 million outbound China travelers projected to travel by 2028,…
Tailored Marketing Campaigns for China’s Outbound Tourism in 2024
As the world emerges from the constraints of the pandemic, the China's outbound tourism market is poised for a remarkable resurgence in 2024. To capitalize…
Chinese Tourists Are Again Embracing International Travel
After a prolonged period of restrictions and border closures due to the global pandemic, the world is once again witnessing the resurgence of Chinese tourists…
How to Successfully Market Travel on Xiaohongshu?
As the digital landscape continues to evolve, travel brands are increasingly turning to Xiaohongshu, also known as Little Red Book. It is a powerful platform…
The Surge in Outbound Tourism During China’s Labor Day Holiday
This year's Labor Day holiday has witnessed a remarkable surge in outbound tourism from China, showcasing a resurgence in global travel demand. On May 1st,…
China’s May Day Spending Exceeds Pre-pandemic Level
China's May Day Holiday spending during China’s Golden Week has exceeded pre-pandemic level for the first time in three years. It is a sign that the country’s travelers have fully…