How to Measure ROI of a Xiaohongshu Marketing Campaign?
With its unique blend of social media and e-commerce, Xiaohongshu (Little Red Book) has become a powerful platform for brands looking to engage with Chinese…
What Foreign Brands Should Know About Xiaohongshu
Xiaohongshu, also known as Little Red Book, has gained significant traction as a leading social commerce platform in China. Launched in 2013, it has transformed…
How to Prevent Common Crisis Scenarios on Xiaohongshu
In today’s digital landscape, managing a brand’s reputation is more critical than ever in China, especially on platforms like Xiaohongshu (Little Red Book). This vibrant…
How International Brands Manage Reputation on Xiaohongshu?
Xiaohongshu, also known as Little Red Book, has rapidly become a pivotal platform for brands looking to engage with Chinese consumers. For overseas brands, managing…
Challenges That Outbound Travel Brands Face on Xiaohongshu
As the global travel landscape evolves, outbound travel brands are increasingly turning to Xiaohongshu (Little Red Book) to reach Chinese consumers. This platform, known for…
How Xiaohongshu is Transforming the Travel Industry in China
In recent years, Xiaohongshu, also known as Little Red Book, has emerged as a powerful force in the travel industry. This social commerce platform combines…
How to Engage Followers on Xiaohongshu in 2024?
Xiaohongshu, known as Little Red Book, has become a significant player in the Chinese social commerce landscape. With its blend of user-generated content and e-commerce,…
Why is Xiaohongshu a Must for Education Industry Marketing?
In today’s digital landscape, the education industry faces unique challenges and opportunities. As students and parents increasingly turn to online platforms for information and guidance,…
How to Get Started with Xiaohongshu Marketing
Xiaohongshu, also called Little Red Book, has rapidly emerged as a leading social commerce platform in China. With its unique blend of user-generated content and…
Key Metrics of Xiaohongshu Marketing
Xiaohongshu, also known as Little Red Book, has gained tremendous popularity in China as a social commerce platform. It combines user-generated content with e-commerce, making…