How to Leverage Zhihu for Brand Awareness in 2025
Zhihu, often referred to as China's Quora, is a powerful platform for brands looking to build awareness and engage with a highly educated and curious…
Why Zhihu is a Must for Content Marketing in China
In the dynamic landscape of digital marketing, China's social media landscape has become a crucial battleground for brands seeking to connect with their target audiences.…
How to Leverage Zhihu for Brand Awareness
In the dynamic landscape of digital marketing, Chinese platforms have emerged as powerful tools for brands to connect with their target audiences. Among these platforms,…
Zhihu: A Gateway for Overseas Education Brands to Enter China
In a groundbreaking announcement during the "2024 Zhihu Education Summit" on January 11th, Zhihu's CEO and founder, Zhou Yuan, unveiled the independent operation of their…
Leverage Zhihu Ads to Explore the China market
Zhihu is a Chinese platform positioned as a "question and answer community," where users can ask questions, provide answers, and engage in extensive discussions and…
How to Register an Organization Account on Zhihu
Zhihu offers two main types of accounts: personal account and organization account. Personal account is an affordable and easy option particularly to small-to-medium-sized businesses not…
Zhihu as a Popular Marketing Tool
“If you have a question, search on Zhihu,” they say. As Chinese consumers become more sophisticated with higher education and more disposable income, brand's marketing strategies…
Your Guide to Marketing on Zhihu
Zhihu is a Chinese website that was launched in 2011. It is the Chinese equivalent of the American website, Quora. The main purpose of the…