The number of Chinese students pursuing higher education in universities in Canada continues to rise rapidly in 2022. According to the Canadian Bureau for International Education, Chinese student enrollment in Canadian universities reached a record high of over 230,000 in 2022. Chinese students now make up 35% of all international students in Canada, contributing CAD$15 billion to the Canadian economy through tuition and living fees. These statistics demonstrate the steady growth in demand for Canadian education among Chinese families and the enormous opportunity in the China market.
Strategic Recruitment Efforts
Top universities in Canada recognize China as a strategic market. They have set up offices across China to engage students and educators. Recruitment events in China are common. An increasing number accept Chinese high school certificates to facilitate admission. For example, the University of Toronto and the University of British Columbia accept China’s Gaokao and A-level scores.
Partnerships and Articulation Programs for universities in Canada
Leading Canadian schools have established joint programs with top Chinese high schools. Students earn credits in China, then complete degrees in Canada. The University of Alberta partners with China’s High School Affiliated to Renmin University for a dual enrollment program. Students finish half of the courses in Beijing, then continue degrees in Edmonton. These programs allow students to adapt to western education in a familiar setting.
Strong Student Support
Strong support attracts Chinese students. Support includes Mandarin counseling, mental health support, orientations and student groups tailored to Chinese students. This helps them cope with challenges and integrate into Canadian culture.
Facing Intensifying Competition for universities in Canada
While Canada attracts Chinese students due to proximity, lower costs than peers, and work opportunities, competition is strong. Top students often enroll in top Chinese universities. Schools in the US, UK, and Australia also compete, as do schools in Europe offering English programs.
The Path Forward
To tap into the vast China market, universities in Canada must highlight quality education, a safe environment, work opportunities, and Canada-China partnerships. Building trust and relationships with key Chinese stakeholders is crucial. Gaining a deeper understanding of Chinese families’ preferences and nurturing positive word-of-mouth can help schools secure talents from this strategic market. If you want to get more insights please contact Deep Digital China!