Chinese students are changing preferences of choosing student accommodation. If you are in the business of student accommodation, you must check this article. Whether you are in US, UK or other countries, these information will help you make better business strategies.
US: orders of student accommodation are bouncing back
In 2020, due to the epidemic situation, visa and entry policies, the housing rental of Chinese students was low throughout the year. After the visa reply in May 2021, the number of students renting houses increased dramatically. And lasted until the beginning of the school season in August.
In terms of house type preference, for the sake of safety and sanitation, single bedroom and two bedroom households are popular choices for international students when renting.
UK: first come first served in popular cities
UK has been with the overall epidemic control and the popularization of vaccines. In the autumn of 2021, UK ushered in the first peak of international students after the epidemic. Apartments in the UK are usually fully open for booking around December of the previous year. After that, the booking ends at the end of August before entering the school. However, in popular cities such as London and Glasgow, apartments are fully rented from April.
Canada: bouncing back too
Since the comprehensive recovery of Canadian visas and the successive resumption of flights in March 2021, the rental of international students has seen a recovery. Students have started to book corresponding housing according to the location of their respective schools.
Australia: more undergraduates than postgraduates for the first time
In late November 2021, the Australian government announced the policy of international students’ exemption from entry. Almost immediately, the overseas student rental quickly entered an outbreak period. In terms of house type, most students chose single suite and one room one hall. For the first time, undergraduate students booked more apartments than graduate students. In summary, apartment bookings showed a trend of younger age.
Student accommodation service providers can do more to attract Chinese students
Cultural differences, language competence and social problems are the three major problems puzzling foreign students. And such as homesickness, self-control, etc., have also increased over time. We suggest that students’ apartments start from these practical problems encountered in their study abroad life and partially solve or alleviate these problems through daily business activities. In this way, the student apartment is not only a place to live, but also a second home in a foreign country. This not only can bring loyal brand fans, but also can spread word of mouth and become a free publicity window.
From the perspective of the purpose of Chinese students studying abroad, it is crucial to expand their international vision and enrich their life experiences. This is also a part of the apartment for international students. If we can properly arrange the social activities and community behaviors in the apartment for international students, we believe that we can attract more international students to a large extent.
Deep Digital China is an Chinese digital marketing agency specialized in study abroad industry. Talk to us about your plan in China!