Competitor Analysis
You might need to tell a different story in China considering the different competition and target audience. However before making a solid online marketing plan, conducting competitor analysis is quite necessary. It contains research on competitors on multiple perspectives. So you want to know about market positioning, product pricing, online/offline events, digital presence, key messages, etc.
If you only take your selling points into account, it might not work. China is a very competitive market with many global and domestic players. And they might be better in pricing, product and service. They might have more resources to deliver proper messages to customers. Therefore you need to plan carefully. Out-thinking your competitors is usually the key to succeed in China. Check out what we could do for you!
To start with, we need to ask you several basic questions here. Just to know how much you understand your competitors in China.
Firstly, who are your main competitors and what are their selling points?
Secondly, what platforms are they using to communicate with their customers?
Thirdly, what messages are they delivering to their customers?
Moreover, what are customers thinking of your competitors?
Lastly, how famous are your competitors among customers?
If you are not clear about the above, then it's not a good sign. Because it's too rushy for you to make the China marketing plan.
We provide an informative competitor analysis based on facts and numbers. With our report, you will be able to determine your story for the China market. And it would be much easier to make a data supported decision on price, promotion, platform, messages, etc. Above all, knowing why is much more important than what.
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