Domestic and outbound travel are both bouncing back. According to Ctrip, after the opening of cross-border travel, Chinese tourists quickly went to spend Spring Festival overseas. As a result, the overall order of outbound travel during the Spring Festival increased by 640% year on year. According to Feizhu, the most popular domestic tourist destinations are Chengdu, Shanghai and Guangzhou.
The most popular domestic tourist destinations during Spring Festival
According to Feizhu, the most popular domestic tourist destinations are Chengdu, Shanghai and Guangzhou. Many tourist attractions in the south also witnessed explosive growth in the number of tourists. Firstly, the turnover of holiday commodities in Yunnan has increased by more than 14 times. Secondly, the order volume of holiday commodities in Hainan during the Spring Festival has increased by 24% year-on-year. Thirdly, the number of air ticket bookings to Hong Kong has increased by more than 22 times year-on-year. Among them, tourists from Beijing, Zhejiang and Sichuan prefer to visit Hainan. In contrast, tourists from Zhejiang, Guangdong and Jiangsu prefer to visit Yunnan. Interestingly, tourists from Shanghai, Hangzhou and Beijing prefer to go to Hong Kong.
During the Spring Festival, the order volume of home accommodation increased by more than 260% year-on-year. Among them, Dali, Lijiang, Xiamen, Sanya and Beihai became the hottest cities for home accommodation booking.
According to Ctrip, ticket orders for scenic spots at home and abroad during the Spring Festival have reached a three-year high. Among them, the ticket booking volume of major scenic spots in China surged 3.2 times year on year. Meanwhile, tickets for overseas scenic spots increased by more than 60% year on year. In addition to the first-tier cities, Xi’an, Suzhou, Yangzhou and other ancient cities with rich cultural and tourism resources are full of people.
Outbound travel increased by 640% and Southeast Asia became the focus of the Spring Festival
According to Ctrip, travel orders at home and abroad during the Spring Festival have reached a three-year peak. Meanwhile, the overall number of travel orders has increased by four times higher than 2022.
At the same time, as the first long holiday after the opening of cross-border travel, Chinese tourists quickly went abroad to spend Spring Festival. During the Spring Festival, the overall order of outbound travel increased by 640% year on year. Secondly, the order number of mainland tourists booking overseas hotels increased by more than 4 times year on year. Thirdly, the order number of cross-border air tickets increased by more than 4 times year on year. Among them, Southeast Asia, which is rich in tourism resources and hospitable, has become a big winner in the Spring Festival.
Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila and Bali have become the most popular international travel destinations for Chinese tourists. All of them are destinations in Southeast Asia.
During the Spring Festival, the outbound ticket orders in Bali increased by 30 times, Singapore by more than 8 times, Manila by more than 5 times, Bangkok and Phuket by more than 4 times, and Chiang Mai and Kuala Lumpur by nearly 3 times.
Among the popular international travel destinations, hotel reservations in Bangkok have increased significantly. Surprisingly, orders for the Spring Festival increasing by more than 33 times year on year. Among them, the average cost per hotel has increased by about 70%. On the one hand, it is due to the tourism recovery; on the other hand, it is because the tourists want to stay in the hotel longer than last year.
The number of tickets for night tour scenic spots has nearly tripled
It is not only the colorful days during the holiday, but also the colorful lights for the Spring Festival night. On Ctrip, the number of tickets for night tour scenic spots increased nearly three times year on year. According to the search volume of the platform, lantern festivals in the Spring Festival were quite popular. In addition, island self-driving was also very popular. The booking volume of Sanya car rental and yacht-related tourism products increased by more than 200% year-on-year.
Deep Digital China will continue to report trends on Chinese tourists. If you need our support marketing your services to Chinese tourists, just let us know!