As more and more Chinese students choose to study abroad, many of them tend to pursue a degree in business management. Today, we will talk about the factors that Chinese students consider when choosing business schools in the UK for their postgraduate studies. It’s extremely important to integrate what they want into your marketing plan.
The first factor is the ranking and reputation of the business school.
Rankings published by magazines such as The Financial Times and The Economist are influential in Chinese students’ choices. Top-ranked schools are deemed to provide high-quality education and opportunities. They believe a degree from a prestigious university will be valuable for their future career. Schools like London Business School, University of Oxford’s Saïd Business School, and Cambridge Judge Business School are very attractive. Nevertheless, ranking is not everything. After all, it’s not possible for everyone to go to London Business School. For many of Chinese students, their realistic choices might not be the top schools.
The second factor is program offerings.
Chinese students prefer schools that offer a variety of master’s programs in business and management. For example, Master in Finance, Master in Accounting, Master in Marketing, etc. Schools with strengths in certain areas, e.g. finance, attract students with relevant interests and career ambitions. The curriculum and course offerings are also assessed to ensure students’ needs can be met.
The third consideration is location and campus facilities.
Chinese students prefer schools located in major cities like London or Manchester, especially those close to London. Well-equipped campuses with necessities like accommodation or sports facilities are appealing. A good learning and living environment is important for their study abroad experience.
The fourth factor is the student community and support services.
Chinese students are more inclined to choose schools with a higher proportion of international students, especially Chinese students. They believe a diverse student community and good support services for international students, such as Mandarin assistance or career development help, will facilitate an easy transition into their new learning environment. As long as it helps to grow an international view, the student community is well working.
Last but not least, future career development is also central in Chinese students’ decisions.
Business schools in the UK almost mean good career, especially for degrees like the Master in Finance or MBA. Chinese students pay great attention to the career development and income level. Schools that have great reputation in that area will attract more high-caliber Chinese applicants.
In conclusion, various factors including rankings, programs, location, student community and fees work together to influence Chinese students’ choices of business schools. Prestigious, globally-ranked schools in major cities that offer relevant programs, scholarship and good support services for Chinese students remain highly attractive destinations. Their degrees open opportunities for career success. Overall, these students value an experience that can provide both high-quality learning and a comfortable living abroad.
Deep Digital China helps overseas universities recruit Chinese students via digital marketing. Please feel free to contact us if you need support. We will make sure you find enough candidates in China.