The 2022 white paper on Chinese students studying abroad is very informative. Let’s learn what factors Chinese students will consider when preparing. It is a direct reference for foreign universities to carry out market promotion in China.
Most popular majors among Chinese students
In the past six years, engineering, management and economics backgrounds are still the main target majors of intention. And the proportion is relatively stable. It is noteworthy that among those who intend to study abroad, the proportion of students majoring in language and art is higher than that of students majoring in science for the first time.
By comparing the survey data in recent four years, mindset and educational resources have been the main advantages to attract students.
Preparations of Chinese students
The average budget of those who intend to study abroad is rising in the past four years. This year, it’s about 535000 yuan in. On the one hand, the economic conditions of Chinese families are constantly improving. And on the other hand, it’s for better responding to emergencies under the epidemic.
Most popular destinations
In 2022, the United Kingdom and the United States are still be the most popular countries in studying abroad. Due to the international situation in recent years, the number of people who choose to study in the United States is on the decline. However, due to the leading education quality and level, the United States is still a big country in studying abroad. However, due to favorable visa and employment policies, the United Kingdom has surpassed the United States as the country with the largest intention to study abroad in the past three years under the epidemic situation
In terms of the choice of destinations for studying abroad, there have always been tree top issues. Firstly, the education level. Secondly, security situation. And thirdly, future employment of countries/regions. They are attracting the most attention of people who intend to study abroad. Under the abundant budget, the influence of scholarships on the choice of estinations is decreasing year by year. Nevertheless, students’ enthusiasm for pursuing famous schools is growing.
When choosing colleges and universities, people who want to study abroad still pay attention to factors such as school rankings and suitable majors, which shows that their choice of studying abroad is more purposeful.
When choosing majors, the top three factors considered by those who intend to study abroad are in turn the majors that they are interested in, have good employment prospects, and are suitable for their educational background. Affected by the increasing employment pressure, more and more students have to consider the employment situation after graduation, and the choice of popular majors is more concentrated.
Deep Digital China will compose a serie of articles regarding studying abroad. Please let us know if you need more help on marketing to Chinese students.