Before we talk about how to rank long tail keywords in Chinese SEO. Let’s take a look at different keyword types first: brand keywords, industry keywords, generic keywords, you name it. Among all, long tail keywords are very unique because they are terms indicating specific needs from customers. Long tail keywords usually contain words like how, is better than, is good or not, etc. They could bring as much as 70% of organic traffic if you manage them well.
Where are are the long tail keywords?
Most long tail keywords are in blog pages other than column pages of website. Column pages usually map brand relevant keywords as they bring high-converting traffic. For Chinese website, blogs are usually in the name of Industry Information, Industry Academy or Information Center.
How to convert traffic from long tail keyword in Chinese SEO?
Here let’s see a good example. If we search Reliable financing APPs on Baidu, we will find the page below. Inside it, we could see three different blocks that ensure conversions.
1) The ones in red boxes
The first one is bread crumb navigation which makes it easier for search spider to crawl.
The second one is the title, please notice that the keywords are well embedded within.
The third one is the first paragraph, also notice that keywords are well embedded within.
The above three are key elements for mapping keywords in blog pages.
2) The ones in pink boxes
The first one is popular products. The second one is relevant recommendations. And the third one is popular tags. All of these links make it easier for visitors to find information they need and visit more pages on the website. It looks user friendly to search spider.
3) The ones in blue circles
Both are contact boxes. If you click on one of them, someone will talk to you in the live chat box.
The combination of above makes sure that quality traffic will arrive and convert.
Is it all for long tail keywords in Chinese SEO to work?
Is it really enough to start building your blog pages with all the information above? Of course not. You need keyword analysis, whole site keyword mapping diagnosis, on-page SEO and off-page SEO. Let Deep Digital China help you on Chinese SEO and get you quality traffic.