Maersk, officially known as A.P. Moller – Maersk, is a global shipping and logistics company based in Denmark. It is one of the largest container shipping companies in the world. Maersk has been operating in the Chinese market for many years and has a significant presence there.
China is a crucial market for Maersk due to its status as the world’s largest exporter and one of the major players in global trade. The company has established a strong network of services and operations in China, with a focus on major ports such as Shanghai, Ningbo, Qingdao, and Shenzhen.
In recent years, the company has been actively investing in its Chinese marketing efforts. It has been expanding its service offerings and strengthening its relationships with Chinese customers, including manufacturers, exporters, and importers. It has also been leveraging digital technologies to improve its operations and provide more efficient and customer-friendly services in the Chinese market.
Online Presence as initial step for Maersk
Maersk has established a strong online presence in China through its website and social media channels. The company maintains active profiles on popular Chinese social media platforms like WeChat, Weibo, and LinkedIn, where it shares industry insights, updates on services, and engages with its audience.
Search Engine Marketing is the key for Maersk
Maersk has been very proactive on major Chinese search engines. For years, PPC ads and SEO have been effective channels of generating sales leads. The company has very good rankings on both brand keywords and generic keywords.
Digital Customer Platforms
Maersk has developed digital platforms and tools to enhance the customer experience in China. For example, the company has an online portal and mobile application that allows customers to manage bookings, track shipments, access documentation, and get real-time updates on the status of their cargo.
E-commerce Integration
Maersk has integrated its services with various Chinese e-commerce platforms to cater to the growing online retail market. By partnering with e-commerce platforms, the company facilitates smooth logistics and shipping processes for businesses engaged in cross-border e-commerce trade.
Data Analytics and Insights
Maersk leverages data analytics and insights to understand customer behavior, optimize operations, and improve its marketing strategies. By analyzing customer data, market trends, and trade flows, the company can better tailor its services to meet the specific needs of Chinese customers.
Content Marketing
Maersk produces and shares relevant and informative content to engage and educate its Chinese audience. This includes industry articles, case studies, and thought leadership pieces that provide insights into global trade, logistics, and supply chain management.
Influencer Collaborations is New for Maersk
The company collaborates with key industry influencers and opinion leaders in China to amplify its reach and engage with a wider audience. Partnering with influencers allows the company to leverage their networks and expertise to communicate its value proposition effectively.
Now you understand why Maersk is so successful in China. Please contact Deep Digital China if you want a similar success.