How to build backlinks is an important topic for Baidu SEO. Backlinks help the website gain Baidu weight and enhance keyword rankings. Therefore backlinks are still irreplaceable at present. However many new players don’t know where to start. In this article, we will talk about how to build backlinks for Baidu SEO.
How to build backlinks for Baidu SEO？
1. Build backlinks on authoritative websites
The backlinks on industry-related websites have a very high degree of professionalism. They represent a recommendation system and an endorsement of trust.
If many of your backlinks come from authoritative websites, it’s quite good. Search engines will think that your website is also professional.
2. Relevance of websites
Allow me to give you an example here to make my point. If you sell food products, but the backlink comes from a financial platform, then this is irrelevant. Although it also has a certain recommendation effect, it is not the best choice. Building backlinks on relevant websites will maximize the effect.
3. Backlink parameters
From the perspective of the algorithm, search engines will consider many factors. They contain location of page links, the number of outbound links and the form of links. Therefore, you need to check:
Firstly, link location: content page>navigation bar>sidebar>bottom navigation
Secondly, link type: anchor text (hyperlink to target keyword) > plain text link (a URL)
Thirdly, outbound link: If there are a lot of outbound links on the same page, don’t use it. Because the value of weight transfer will be relatively small.
Lastly, website weight: If the Baidu weight of the backlink page is higher, then it’s good. And the derived weight will be higher when backlink is built. So try to find websites with high Baidu weight.
4. Precautions of building backlinks for Baidu SEO
Firstly, don’t build links on site groups, cheat websites or illegal websites.
Secondly, don’t do hidden links and don’t buy high-weight black links.
Thirdly, avoid building backlinks with nofollow tags.
Moreover, try to use anchor text links instead of image hyperlinks.
Lastly, ensure that the backlink building does not fluctuate greatly. Try to make it uniform and stable, especially for new sites. There search engines will not misjudge your website.
