In the digital landscape of China, establishing a presence on Baidu Baike is essential for businesses looking to connect with local consumers. Baidu Baike, an online encyclopedia similar to Wikipedia, serves as a trusted source of information for many users. Creating an entry on this platform can enhance brand credibility, improve search visibility, and provide valuable insights to potential customers. However, companies often wonder about the costs and processes involved in creating a Baidu Baike entry. In this article, Deep Digital China outlines the steps required and the associated costs, making it easier for businesses to navigate this important undertaking.
1. Understanding Baidu Baike
Before diving into the costs and processes, it’s crucial to understand what Baidu Baike is and how it functions. Launched by Baidu in 2006, Baidu Baike allows users to create and edit articles about various topics. Unlike platforms where anyone can edit freely, Baidu Baike has stricter guidelines regarding content quality, which ensures that information remains credible and relevant. This credibility makes Baidu Baike an essential tool for companies aiming to establish trust in the Chinese market.
2. Costs Involved in Creating a Baidu Baike Entry
A. Direct Costs
Creating a Baidu Baike entry can involve several direct costs, which may vary based on the complexity of the content and the services used.
- Content Creation: If your company lacks in-house expertise, you might consider hiring a professional writer or agency to create the entry. The cost for professional writing services can range from $500 to $1,000, depending on the complexity and depth of the content required.
- Translation Services: If your original content is not in Chinese, hiring a skilled translator is crucial. Professional translation services may cost between $0.10 to $0.20 per word, depending on the technicality and specificity of the content.
B. Indirect Costs
- Time Investment: The process of creating a Baidu Baike entry can take time, especially if you are unaccustomed to the platform’s requirements. Companies should allocate sufficient time for research, content creation, and revisions. It takes at least 30-50 days for creation of Baike entry. Therefore, finding a local marketing agency to support about it is very essential.
- Opportunity Costs: While focusing on creating a Baidu Baike entry, your team may have to divert attention from other important tasks or projects. This diversion can lead to missed opportunities elsewhere.
3. The Process of Creating a Baidu Baike Entry
Creating a Baidu Baike entry involves several steps. Understanding this process can help streamline your efforts and ensure successful content creation.
A. Research and Planning
Before writing the entry, conduct thorough research about your company, its products, and the competitive landscape. This step helps identify the key points to include in the article. Consider the following:
- Identify Key Information: Determine essential details such as company history, product offerings, and unique selling points. Highlight aspects that will resonate with the Chinese audience. For example, HUAWEI’s Baike entry shows their profession, product offerings and unique selling points, rewards etc. This makes it resonate with the Chinese audience very well.
- Gather Supporting Materials: Collect images, videos, and other relevant materials that can enhance the entry. High-quality visuals can make the entry more engaging.
B. Content Creation
Once you have gathered your research, it’s time to write the content. Focus on clarity and precision while adhering to Baidu Baike’s content guidelines. Here are some tips for effective content creation:
- Use Clear Language: Write in straightforward Chinese, avoiding jargon or overly technical terms unless necessary. This approach ensures that a broader audience can understand the entry.
- Follow Formatting Guidelines: Baidu Baike has specific formatting requirements, including sections, bullet points, and citations. Ensure your entry adheres to these guidelines to avoid rejection.
- Cite Reliable Sources: Include citations from credible sources to enhance the entry’s credibility. References to reputable publications or studies can strengthen your position.
C. Submission Process
After completing the content, it’s time to submit your entry to Baidu Baike. The submission process involves the following steps:
- Create a Baidu Account: If you don’t already have one, create a Baidu account. This account will allow you to submit and manage your Baidu Baike entry.
- Submit Your Entry: Log in to your Baidu account and navigate to the Baidu Baike section. Follow the prompts to submit your article for review.
- Await Approval: Once submitted, the entry will undergo a review process. This review can take anywhere from a few days to several weeks. During this time, Baidu moderators will assess the content for compliance with their guidelines.
D. Post-Submission Activities
After your entry is approved, it’s essential to engage in ongoing management:
- Monitor Your Entry: Regularly check the entry for updates or edits made by users. Engaging with comments or questions can enhance your brand’s reputation.
- Update Content: As your company evolves, update your Baidu Baike entry to reflect new developments or product launches. Keeping the content current is vital for maintaining relevance.
- Promote Your Entry: Share the link to your Baidu Baike entry across your marketing channels. Promoting your entry can drive traffic and enhance brand visibility.
4. Conclusion
Creating a Baidu Baike entry involves various costs and a structured process. While direct costs may include content creation, translation, and potential verification fees, indirect costs like time investment and opportunity costs should also be considered. By understanding the necessary steps—from research and content creation to submission and monitoring—companies can effectively establish their presence on Baidu Baike. In a competitive market like China, having a well-crafted Baidu Baike entry is not just beneficial; it is essential for building trust and credibility with local consumers. By investing the necessary resources and effort, companies can leverage Baidu Baike to enhance their reputation and drive business growth in one of the world’s largest markets. Since Baidu Baike is strict about rules and a professional work, it is essential to find a local digital marketing agency for support, or you may lost both time and also money. Deep Digital China is a professional digital marketing agency in China, who focused on helping foreign companies about their online marketing in China. If you are interested in creating Baike entry, please contact Deep Digital China.