With the arrival of 2022, we have made conclusions on how to maximize the use of short videos. Hope this article would help you use the short videos correctly.
1. To make short videos, we must have a directorial mindset
Because we want to make short videos for a long time, we have to turn ourselves into a director. To make a short video popular, the core is to learn to tell a story, and the story has to be reversed. This is a bit like watching movies and TV shows. No one likes a stupid plot.
We need to know what the audience want. Here are two typical points: entertainment value and self-improvement value, that is to say, videos that are interesting and good for self-improvement are their favorite.
The source of the content can be summed up in one sentence: family affairs, state affairs and world affairs which common people care about most. Talking about either their own affairs, or family affairs, or life affairs, or national affairs are what the audience likes to watch the most.
In terms of time, mainly in the three time points of going to the toilet, before going to bed, and after meals. The open rate is the highest. People like to watch short videos on Douyin and Kuaishou around those times. So focus on these three time periods.
If you want to increase your followers by posting short videos without being banned by the platform, you have to abide by the rules of the platform. The platform generally encourages positive energy videos and videos with correct values, so when we shoot short videos, we must follow the platform rules and shoot positive energy. Yes, short videos with correct values.
Before shooting a short video, we need to collect the material and the source of the material. The first one is the very popular short video shot by the peer. We can use it for reference.
2. You have to understand human nature
If you want to get other people’s likes and comments, you must hit a certain point in other people’s hearts. There are laziness, greediness, fakeness and ugliness in human nature. If we want to present positive energy, we must make videos that present the corresponding advantages of human nature. Go with the truth, the good and the beautiful, and shoot more short videos related to the theme of hard work, generosity, bravery and selflessness.
Then there is the short video shooting scene, try to be as lyrical as possible, because your purpose is to get others to like it, so you have to impress the audience.
The first is to learn to create conflict, create conflict through drama and transition, and create conflict through the contrast of time, place, space, and characters.
In the aspect of emotion, it mainly expresses family, romance, and friendship. These are the three types of emotions that people pay most attention to.
Visually, a certain impact must be formed. First, within 5 seconds, it must attract the audience, and then after the audience has watched it, it will resonate. This resonance is in the audience’s subconscious.
Before shooting, a script should be well designed. The characters, time, story, and place to shoot are prepared in advance.
3. How to tell a good story
Mainly four points: the first point is to make things happen, the second point is the positive and negative cause and effect, the third point is to create surprises, and the fourth point is to spread positive energy.
There are many ways to shoot short videos. We can use question-and-answer style, or we can directly face the camera or chat from the side by ourselves, or we can perform scenes.
The more unexpected the content, the better, and the more directly touching people’s hearts, the better. The theme is still inseparable from positive energy.
Music should also fit the situation, it would be better if it had its own sound.
Short video marketing is still in the bonus period. If you want to know more about short video marketing issues, please contact us.
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