Baidu is the leading search engine in China, with over 70% market share. So, if you want to target Chinese audience, improve your Baidu keyword rankings is crucial for your business. Therefore, it’s essential to optimize your website for Baidu to ensure that your target audience can find you easily. In this article Deep Digital China will share some tips to help you improve your Baidu keyword rankings.
1. Conduct Keyword Research
Keyword research is the foundation of any SEO strategy. To rank higher on Baidu, you need to identify the keywords that your target audience is searching for. Use tools like the Baidu Keyword Planner and Dragon Metrics to find relevant keywords and analyze their search volume, competition level, and difficulty. If you want to learn more details about keyword research, please click here for further info. A Comprehensive Guide to Baidu Keyword Research.
2. Optimize Your Website for Baidu
Once you have identified your target keywords, it’s time to optimize your website. Baidu has its own ranking algorithm, which is different from Google’s. To rank higher on Baidu, you need to optimize your website for Baidu’s ranking factors. Some of the most important ranking factors for Baidu include title length, content volume, backlinks, referral domains, and mobile-friendliness. Make sure your website is mobile-friendly and has a fast page load speed. Use short and descriptive titles that include your target keywords. Create long-form content that is relevant to your target audience and optimized with your target keywords.
3. Create High-Quality Content
Creating high-quality content is essential for improving your Baidu keyword rankings. Baidu places a lot of emphasis on original and high-quality content. When creating content, make sure it is relevant to your target audience and optimized with your target keywords. You can also use long-tail keywords to rank higher for specific search queries. Here are 3 tips for creating high-quality content:
- Speak the right language: Use Simplified Chinese for your website’s actual content.
- Get to the point: Baidu has a limited time to index web pages, so make sure your content is concise and to the point.
- Make people stay: Engage your audience with high-quality content that keeps them on your website.
4.Build High-Quality backlinks
Backlinks is a bridge that transfers weight from the external link platform to the SEO optimized website. It consists of three basic elements: the external link platform, the SEO optimized website landing page, and the anchor text. Backlinks are an important ranking factor for Baidu. The more high-quality backlinks you have, the higher your website will rank on Baidu. You can build backlinks by creating high-quality content that other websites will want to link to. You can also reach out to other websites in your niche and ask them to link to your content. The effect of external links can not only increase the weight of the website, but also improve the ranking of keywords. A high-quality external link can bring good traffic to the website. Remember, relevance is the first important factor to decide the quality of backlinks. Therefore, try to publish the articles on your industry relevant platform can make sure the backlinks are high quality. Here is an example of backlinks for your reference. We can see the anchor text( keyword) is “IP代理”, and no “nofollow” code setting, means it is a good backlinks.
If you are looking for ways to build backlinks for your website, we can help about it. We have a large high weight platforms and professional SEO experts with rich experience in building high quality backlinks.
5.Use social media
Social media is a great way to promote your content and build backlinks. You can share your content on social media platforms like WeChat, Weibo, and Douyin to reach a wider audience. You can also engage with your followers and build relationships with other influencers in your niche.
6.Localize your content
If you’re targeting a Chinese audience, it’s important to localize your content. This means translating your content into Simplified Chinese and adapting it to the Chinese culture. You can also use local keywords and phrases to make your content more relevant to your target audience. Some ones may think your Target Chinese audience can speak English, but Chinese can make them understand you more clearly and easily. And your keyword rankings actions based on Chinese keywords, not English.
7. Track Your Keyword Performance
Tracking your keyword performance is crucial for any SEO strategy. By monitoring your keyword rankings, you can identify areas for improvement and make data-driven decisions to optimize your website for better visibility on Baidu.
8. Embrace Baidu’s Unique Features
Unlike Google, Baidu has distinct features like Baidu Baike, Tieba, and Zhidao. Incorporating these platforms into your SEO strategy can help you boost visibility and engage more effectively with your Chinese audience. Baidu SEO requires a slightly different approach compared to Google SEO. For instance, Baidu has a preference for websites with a Chinese domain name and Simplified Chinese content. Additionally, Baidu’s algorithm places a higher emphasis on backlinks and social signals than Google’s algorithm.
If you want to target Chinese audience, improve your Baidu keyword rankings is crucial for your business. By following these tips, you can improve your Baidu keyword rankings and reach a wider Chinese audience. And since it is very skillful work, you must need a professional team to help you about it. If you want to improve Baidu keyword rankings, just contact us for support.