Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that enables a brand to connect with their audience. Typically, it is channeling the social media platforms their customers use most. As the largest social media market in the world, China is vastly different in media landscape. For instance, there are no Facebook, no Twitter, and no YouTube. Moreover, almost all western social platforms are banned in China. Therefore， it’s extremely important for companies to know how to engage with Chinese consumers.

Besides, there are growing middle class who are educated and sophisticated consumers. Therefore,  price is no longer the core elements in purchasing. Because social media have influenced shopping choices . For instance, Chinese consumers are more likely to consider buying a product if they see it discussed positively on platforms like Xiaohongshu or WeChat. So it is important for brands to understand your consumers and deliver the right messages.  Influencer content allows brands to strategically place their products in online conversations without being too promotional.