Baidu webmaster tools is a platform designed to help webmasters and SEO experts monitor and maintain the results of their website’s organic search pages on Baidu. This platform provides a series of indicators only obtained from Baidu. Different proprietary tools are used to test the performance of the website. It is also a two-way channel for communication between the website and Baidu. If you are doing SEO optimization in China, Baidu webmaster tools is an extremely important platform that you must master. In this article Deep Digital China lists the key points about Baidu master tools for your reference. In addition, we will also share the latest game-changing policy of real name authentication.
Baidu Webmaster Tools Features
What can you do on Baidu webmaster tools? We’ll detail these key features below:
- Use Baidu to verify HTTPS sites
- Apply for Brand Terms Protection
- Submit content to Baidu for indexing
- Submit broken links to Baidu
- Minimize negative SEO effects due to site migration
- Track website indexing on Baidu
- Track ranking keywords, impressions and clicks in Baidu
- Track crawl errors
- Test for potential Baidu spider crawling issues
- Track broken links and backlinks
- Track and adjust the crawling frequency of Baidu spiders
- Create, verify or update robots.txt for Baidu
- Conduct website security testing
- Avoid negative SEO effects caused by offline maintenance
- Optimize Baidu mobile website
- Baidu structured data submission
- Visit Baidu Webmaster on mobile devices
Baidu Webmaster Tools Registration
To start using Baidu search console, you must first register for a Baidu account. About how to register for a Baidu account, can click “How to Verify and Use Baidu Webmaster Tools in 2023” for more details.
Baidu Webmaster Tools Information Center
If you only have time to learn one function in Baidu webmaster tools, then the first choice must be its information center, because here Baidu will provide an overview of all available data. The information center cannot be customized. The following is an introduction to each section.
- Select Site – This drop-down menu allows you to switch between different websites (only added to Baidu Webmaster). The blue link next to it (Set this site as default site) will allow you to set the currently selected site as your default site, which will be displayed first every time you log in to Baidu search console.
- Important messages – Notify you of Baidu news, bugs, system updates, website status, etc.
- Traffic and Keywords – Displays today’s total ranking and top 3 keywords, clicks and impressions
- Index volume – the total number of pages indexed by Baidu in the past few days
- Link submissions – the number of links submitted to Baidu in the past few days
- Mobile friendly – total clicks and mobile clicks over the past few days
- Crawl frequency – the number of times Baidu Spider crawled your webpage in the past few days
- Crawl exception – server and website errors encountered by Baidu Spider in the past few days
- Dead link analysis – number of dead links in the past few days
- External link analysis – the number of backlinks in the past few days
The Latest Game-changing Policy
On 11th Nov, Baidu webmaster tools officially announced that all Baidu accounts must take a real name authentication. Otherwise websites under these accounts will have limited page inclusion and display. This policy will greatly affect overseas websites on Baidu. Even those who verified their website using the Baidu ads accounts will have to use a new Baidu account. Here lists the verification process for your reference:
- Open Baidu app and enter settings.
- Click Account management(账户管理)—verify(身份认证)–fill your real name and ID.
It is very easy for Chinese to do the real name authentication. But the problem is this verification now is only available for Chinese. No doubt it is a big problem for overseas website whose owner is foreigners. There is another obstacle for foreign SEO experts – Baidu Webmaster only has a Chinese version. In theory, you can use Google Translate or other translation tools, but this is very troublesome and the translation is not accurate. So until now, unless someone on your team knew Chinese, managing a website on Baidu Webmaster was not easy. Don’t worry, if you are facing these troubles, contact us for further support. Please do not hesitate if your target audience is Chinese and you want your website to be visible on Baidu.
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