We will talk about importance of meta tags for Baidu SEO in this article. To many Goolge SEOers, meta tags are very important. They make it possible to differentiate a website from others. As a result, they fundamentally increase the visibility of a website on search engines.
What are meta tags?
Meta tags are snippets of text that provide information about a web page but aren’t visible to users. They appear in the head section of the HTML document.
What is the importance of meta tags for Baidu SEO?
Firstly, they summarize the content. Meta tags like title, keywords and description help search engines understand the topic and content of web pages. This enables pages to index and rank in search results.
Secondly, they optimize browser behavior. For example, the viewport meta tag helps ensure proper rendering on mobile devices. Title tag defines the text shown on the browser tab.
Thirdly, crawling instructions. Robots meta tags tell search engine crawlers which pages to index or ignore. This prevents irrelevant pages from being indexed.
Moreover, link sharing previews. When sharing links on social media, meta tags supply the title, description and image preview. This allows for a social sharing of better experience.
In addition, site structure information. Canonical and rel tags indicate the canonical URL and relationships between pages. This assists search engines in properly indexing sites.
The most important meta tags for Baidu SEO
There are three meta tags we need to focus on for better performance on Baidu SEO. They include meta Title, meta Description and meta Keywords tags.
Firstly, Title tag. This is the most important meta tags for Baidu SEO. Keep it concise and make sure it includes the target keyword. The title should be unique and accurately reflect the page content.
Secondly, Description tag. A Description tag provides a short summary of the page. Include keywords naturally and make it interesting to attract clicks.
Thirdly, Keywords tag. While less influential now, we still recommend to include relevant keywords here. Don’t keyword stuff otherwise Baidu will punish the website.
How to write meta tags for Baidu SEO?
Now that we understand the importance of meta tags and which to focus on. We need to learn how to write them for Baidu SEO in practice.
How to write meta Title tags
First, include important keywords. The title tag should contain your most important 1-3 keywords. Place them toward the beginning of the title if possible. For example, the Title tag in the screenshot below contains three keywords. All three of them have the same English translation.
Second, keep it concise. Titles should be less than 60 characters(30 Chinese words). Going over that may result in truncation in search results. In the example, the total length is 53 characters which is perfect.
Third, unique titles. Each page should have a unique title. Avoid duplicating the same title tags across pages. Otherwise search engines will find it hard to understand what your website is really about.
Fourth, accurately describe content. The title should accurately describe the page content in a compelling way.
Fifthly, brand integration. Incorporate your brand name in the title tag where it fits naturally. This helps strengthen brand association. In the example above, Aliyun is put into the end of Title tag.
Sixth, formatting. Separate phrases with dashes or pipes instead of colons or underscores. Refrain from using all caps. The example above uses both dashes and underscores which is fine.
In addition, target keywords. Research target keywords and tailor titles for each page accordingly. Adjust titles periodically.
How to write meta Description tags
First, length. Descriptions should be between 50 and 110 Chinese words. The shorter the better when it’s over 50.
Second, keyword focus. Include your most important keywords naturally in the description. But don’t over-optimize.You can see target keywords in the Description tag in the example below.
Third, unique. Write a unique description for each page that accurately summarizes its content.
Fourth, compelling. Write an appealing, engaging description that entices searchers to click. Include benefits.
Fifth, consistency. Use keywords consistently across page titles, headings, URLs and descriptions.
Sixth, links. Don’t include links or call to actions in the meta description itself.
Moreover, readability. Write for humans, not search engines. Use sentences, transition words, etc.
In addition, branding. Work your brand name in the description organically where possible. It’s actually a must because you want to differentiate yourself from others.
How to write meta Keywords tags
For meta keywords, they are much less important for Baidu SEO now. They are more like a nice-to-have thing. You can even leave them blanks. However if you insist on setting keywords tags, please just don’t keyword stuff.
Summary
In this article, we have shared with you the latest information on meta tags for Baidu SEO. If you need any help from us, please feel free to reach out any time.