Warmest wishes to all women on International Women’s Day! It’s a great day for all the women around the world. For marketing professionals in China, understanding what products and services could be promoted on Women’s Day is essential and basic. In China, the Women’s Day has already been upgraded to ‘Queen’s Day’ by different brands. Chinese women deserve to get the best presents on this day. DDC has made a list below to enlighten your thoughts.
1. Makeup and other beauty products
Women care most about beauty. So makeup brands and beauty products brands are facing high competition on Women’s Day. Brands will warm-up one week prior to the day with all channels of ads. It’s not always with a big discount but usually with a theme package specially designed.
2. Maternal products
No matter it’s for new mothers or babies, brands will find a way to promote on Women’s Day. Milk powder is a traditional seller but more products are coming up.
3. Bags, shoes and cloths
In China, there is a saying that ‘A bag can fix all the problems, if not, two bags’. Yes, Chinese women are very into bags. They also like nice shoes and cloths. If you have a special design or discount for this special day, they will spend big.
4. Restaurants
Bringing your girlfriend, sister, mother, grandma and any women that are close to you to nice restaurants is very popular on Women’s Day in China. It’s a gesture of expressing gratitude and respect. And usually the restaurants will design special theme menu to meet different needs.
Don’t take me wrong. I’m not saying jewelries or glasses or desserts should not be promoted on Women’s Day. We are seeing it. You need to understand how Chinese women think before you plan the Women’s Day promotion. Contact DDC if you really want to sell big on Women’s Day.