KFC China is running its Pokémon toy promotion for Children’s Day. A kids meal comes with a Pikachu or Psyduck toy. The Psyduck toy has gone viral on social media given its dancing capabilities. Therefore, it is selling out quickly. Listings online are priced up to $200.
On May 24, KFC officially issued a statement saying that the company will not support the recent increase in the sale of KFC toys. This behavior is purely personal behavior. Due to supply, logistics and other reasons, it is behind delivery recently.
KFC said that only App users in the Shanghai can see the announcement now. And app users in other cities will not see this pop-up window. At the same time, the deployment plan in the statement is only for Shanghai for now.
The Children’s Day packages include a two-person meal and a family bucket. One priced at 69 yuan and the other at 109 yuan. And it’s a routine operation of IP toys plus packages of KFC. There is also a Pikachu kettle from the Pokémon family. However, it’s not as popular as the Psyduck toy.
Why is Pysduck toy so popular?
The topic of Psyduck toy is on Weibo hot search now. And many netizens from all over the country said that it’s too hard to get one.
Some insiders are telling the reasons why this toy is swiping. Firstly, it’s because of the popularity of the IP itself. Secondly, it’s also from the boost of the short video platform.
Hot on second-hand platforms
The Psyduck toy were given away in the first two hours of the set menu. Many customers made online reservations and placed orders two or three days in advance. At present, none of the stores in Zhengzhou have Psyduck toys. Furthermore, it’s not determined whether there will be more Psyduck toys in Zhengzho.
We found that the package has been removed from the KFC APP. However, those who desperately want the duck toy have turned to second-hand platforms. Most of the prices of KFC’s Psyduck toys ranged from 60 yuan to hundreds of yuan. But there were also a few at the price of thousands of yuan. In addition, some people have also begun to focus on this ‘business opportunity’. As a result, they are providing ‘eat on behalf’ and ‘buy on behalf’ services.
In this regard, KFC officially issued a statement. And it says that the company will not support the recent sale of KFC toys at a higher price. This behavior is purely personal behavior and has nothing to do with the company.
In conclusion, this hot sale of Psyduck toys is based on well-planned social media marketing. We have several learnings here. Firstly, you need to pick the right promotion day. In this case, it’s the Children’s Day. Secondly, you need to design toys for the promotion day. Since Pokémon family is very popular among Chinese people, it’s a good choice. Thirdly, you need to plan content strategy and platforms to deliver messages. In this case, KFC used Weibo, WeChat, Tiktok and other video platforms. As a result, the sales are quite good.
Contact Deep Digital China and let us help you make a hot-sale plan!