On the evening of August 20, 2022 Shanghai night life festival officially launched. It was the benchmark activity of Shanghai’s Shopping Festival this year.
Riverside experience areas of Shanghai night life festival
At the launching ceremony, there were 10 waterfront nightlife experience areas on both sides of Huangpu river. Firstly, there was Huangpu Binjiang Bund area, which bears the history of old Shanghai. Secondly, Pudong Binjiang fudu-1862 shipyard-yicang area. Thirdly, North Bund riverside area integrating shipping, commerce and financial ecology. Fourthly, the charming Garden Bridge of Shanghai area at the intersection of rivers. Fifthly, Xuhui Binjiang area, a new cultural and artistic landmark combining dynamic and static. Sixthly, Expo-Qiantan riverside area combining outdoor sports and large-scale exhibitions. In addition, Yangpu Binjiang area with a hundred year memory. Lastly, the red cultural tourism and leisure destination is Jing’an-suhewan area. It aims to bring the latest night enjoyment to Shanghai residents.
Brands that are celebrating the festival
To better create the vision of a ’24-hour dynamic city’, the opening special event will last from August 20 to 21. More than 40 brands would jointly interpret the connotation of ‘Shanghai night, boundless thinking’. They represent the diversified charm and night vitality of Shanghai’s ’24-hour city’.
For example, FamilyMart, the guardian of the night in the city, will present street replica flash stores for the first time. Talking about Ctrip, it brings a miniature version of Shanghai night tour and novel experience of hot outdoor sports. Shangtheater, JZclub and Shanghai Yueju theater are the silhouettes of the creativity of urban performance. Bookstores such as Da Yin, Hengshan Heji and banana fish show the diversity of urban night reading.
In addition, digitalization and online and offline linkage are becoming new explorations for lighting up the urban night economy. They are aiming at creating new consumption increments and enriching new scenes of night consumption with diversified supply.
Plans of various districts are showing diversified ideas and cultures
Various districts in Shanghai will present a series of boutique activities. For example, Huangpu District launched the Yu Garden tour and summer garden party. Secondly, Jing’an District launched the first Jing’an terrace season. Thirdly, Minhang District planned the fun wild luxury slightly drunk night. And Pudong New Area launched 2022 night east bank life festival. All of those will enrich the nighttime consumption choices of citizens.
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