Demand for study abroad is increasing quickly in China since the government re-opened the country’s borders after almost three years of closure due to COVID precautions. The studying abroad idea appears as a challenging yet exciting experience that most students worldwide wish to experience at least once.
Interest in study abroad is growing
According to an educational survey conducted between January and February 2022, the United Kingdom and the United States were the most preferred destinations for studying abroad of Chinese students and their parents. While the United States lost attraction in recent five years, students were more attracted by the United Kingdom and several Asian destinations. The company looked at volumes of searches related to overseas study in the 30 days leading up to the border’s reopening compared with the same search parameters for the same timeframe the previous year. This is what they found:
81% more searches for Canada
138% more for the UK
158% more for Australia
By contrast, there was a -16% year-over-year drop in the volume of searches for study in the US.
Chinese government’s abrupt announcement last week that it would no longer certify online credentials earned from foreign institutions. The news means that Chinese students who have been studying online are currently scrambling to arrange travel to the destination countries where their host institutions are located. It means study abroad will increase quickly in China in 2023.
It also means that new students who might have been intending to study online will instead choose to travel abroad to a foreign campus. We can therefore expect a sudden and steep uptick in the number of Chinese students choosing to study in-person in a destination country.
There is a great deal at stake in the next few months as foreign institutions with large numbers of Chinese students. Currently enrolled online will be challenged to welcome these students to campus (e.g., visas, accommodation, classroom capacity).
Rankings at least as influential as before
No matter the growing popularity of other destinations, however, highly ranked US universities will likely have no trouble benefiting from China’s opened borders. Earning a degree from a top-ranked university has become even more important for Chinese students.
In summary, after 3 years of pandemic, study abroad is increasing quickly in China in 2023. For the international universities and related industries, such as students apartment, English learning lessons is a good signal. If you are looking for enroll the Chinese students in 2023, you must take action earlier. Digital marketing is first step for promoting you. Deep Digital China is a leading Chinese digital marketing agency, who focus on helping foreign companies enter into China market. With rich experience in Chinese digital marketing,we can help you win in China. Do not hesitate to contact us if you want enroll as more Chinese students in China in 2023.