Content marketing has been an essential marketing powerhouse for pretty much every business in China. It relates to its ability to increase the volume of quality traffic to your website. Content is king in creating awareness and generating quality leads which sustains healthy sales growth. Strategized and properly executed content has the power to pull your audience to your business’s website, which is ultimately the place where they will convert into leads, and then sales.
The higher the quality of the content, the more valuable it is to your audience, and the more likely they are to engage with your business. The more they engage with your business and spend time on your website, the more likely they are to develop trust in your brand and become a prospect and client. Leaving you with a big return on your investment in content marketing.
The information must be both valuable and relevant for your target customers, it’s a key to success in content marketing. It takes a commitment to consistency with content. Above all, this is what both the search algorithms and your ideal customer need to build your brand authority and domain authority.
Let’s take a closer look at the specific advantages of content marketing.
The importance of content marketing
Content marketing connects and supports all the elements of your digital marketing strategy. Think of it as the hub, with the supporting elements of your marketing plan being the spokes.
Your business creates engaging, high-quality content, that is then built into and supports each of your digital marketing campaigns. For example, let’s say that you want to run a PPC campaign to draw more traffic to your website. Once visitors arrive at your website you need content that will keep them there, and will have them return to your site again and again.
The quality of this site visit experience will determine whether they will sign up for an offer and supply you with their email address. And your email base equally needs content based on their relationship to your company and stage in the buying cycle.
There is a very attractive Return on Investment (ROI) on content marketing.
Content marketing pulls in significantly more website visitors and leads. The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high-quality leads.
These conversions are valuable because they are a building block for your sales funnel. The website visitors who convert by accepting an offer you display on your website. The offer may be an infographic, a great explainer, a white paper, or a complimentary consultation. Content marketing is developed for the buyer journey, providing valuable information at each stage of the buying cycle. In this way, website visitors can convert to leads, and from there to new clients. It is a constant flow of content that nurtures prospects through each step.
Employ content marketing for strong user and search engine experience for a double win!
Baidu, and other search engines, work to find the most relevant information regarding the particular search query. This creates the need for expert content in order to continue to attract your ideal target consumers to your content and your website.
As search engine algorithms are always changing and improving. They are always improving their ability to deliver relevant content in response to specific queries. In recent years Baidu’s algorithm updates increasingly reward good quality content and punish poor quality content.
For that reason, up to date content is rewarded. This means your marketing plan must include not only creating new content, but also updating older content that has performed well.
Great content is a powerful tool in building trust in a business.
Consumers read your content, and from it, gain an understanding of your business, your values as a company, and your brand. As they read, they form opinions and will align with your brand if they like how you are presenting yourself.
Your brand comes to life for them. This helps you to establish a positive brand reputation before they’ve made their first purchase. Developing great content builds your business reputation over time. Of course, once you start, you need to maintain consistency with content creation.
The trust you build helps your business establish a positive brand reputation. This can keep you top of mind when the consumer is ready to buy.
In addition, if you are consistently publishing content across platforms, Let’s take a closer look at the above specific advantages of content marketing. they may come to see you as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
In today’s business world showcase yourself as a credible and reliable supplier through content.
Therefore, your digital marketing strategy, and specifically the quality of your content, will attract and convert new customers to your business. Talk to Deep Digital China about advancing your marketing objectives with a high performing SEO content strategy.