Let’s continue talking about managing Douyin accounts in this article. It’s all about learning from your peers and integrate their essences into your account.
Part III: Managing Douyin Accounts: Learn from Your Peers
Step 1: Pay attention to your peers
You can use Douyin to search for peers. And you can easily find a lot of peers. Just directly search for keywords related to your industry and pay attention to those peers with many followers.
For example, if you are engaged in certain area, we can find dozens, sometimes hundreds, of keywords related to that area, and we just need to dig through these words.
Step 2: Analyze peers
In fact, analyzing peers include:
- Researching competitors’ habits
- Researching competitors’ routines
- Researching competitors’ advertisements
- Researching competitors’ ways of making money
- Researching competitors’ drainage methods
- Researching competitors’ hidden business opportunities
- Monitoring competitors’ data at any time
The above are basics. Besides, you need to know very clearly about these:
- When the competitor’s video gets popular every day
- How many new followers they get every day
- When they release the videos every day
Honestly, these are basic skill of analyzing peers!
Here are some basic methods for you to learn to analyze at the beginning:
Firstly, how the peers get their names
Seconly, how the peers choose the avatar
Thirdly, how the peers design the signature
Moreover, whether their Douyin accounts are certified
In addition, how many videos they release every day
Lastly, the amount of likes, comments, and retweets of each work.
We have to be aware of these and there are many ideas that you can use directly.
Step 3: Run the test to optimize Douyin accounts
Execution requires perseverance and persistence. Some results do not need testing. For example, Douyin nickname, avatar, signature, you can know the result immediately after these settings. But some need to test for a while to know the results, and it depends on whether you do it right. For example, in posting works, different types of works have different effects, and different 15-second content has different effects. This will take some time. If you can’t persist, you can’t judge decisively, and you will lose yourself in the end. Therefore, the implementation of the test is a delicate task, we need to gradually improve it, and we need to have a good teacher to guide us. This is very important. You can’t just learn by yourself, and everyone must perform the test.
How are these tips working out for you? Feel free to contact Deep Digital China if you still need help on managing Douyin accounts!