In the realm of international commerce, the Chinese market stands out as a beacon of growth and opportunity. For overseas brands venturing into the expansive and diverse Chinese business landscape, harnessing the power of the Douyin platform is more than a choice; it’s a strategic imperative. Deep Digital China has helped many international clients manage their accounts, this articles outlines how Deep Digital China effectively assist overseas clients in successful Douyin account operation.
I. User Analysis
Helping overseas clients understand their target audience is essential. Consider the following factors:
Basic User Attributes: assist in analyzing age, gender, and spending habits to tailor content effectively.
Geographic Distribution: collaborate on identifying regions and cities where the target audience is concentrated.
Active Times: provide insights on peak activity times for optimized posting schedules.
Content Preferences: offer guidance on understanding the types of content that resonate with the audience.
II. Competitor Analysis
Support clients in learning from successful competitors on Douyin:
Content Formats:
Collaborate on analyzing successful content formats and adapting them for the client’s content. for example, by looking at three common content formats: 1. knowledge explanation (without characters) + voiceover, 2. knowledge explanation (with characters) + voiceover, 3. storytelling mode using a narrative approach.
Data Metrics:
Assist in examining competitors’ data metrics, fistly, number of works, followers (follower demographics), likes received. Secondly, update frequency and regularity of content releases. Third, content details such as characters, scripts, shooting techniques, actors, visuals, sound, covers, titles, etc. Last but not least, performance metrics such as views, likes, comments, shares.
III. Douyin Account Optimization
Guide clients through the process of optimizing their Douyin accounts for overseas customer engagement:
Account Registration:
Advise on the decision to register as a corporate account (Blue V) for official recognition or as a personal account for a free option. As Corporate Account (Blue V) Represents official recognition, nickname protection, and allows adding official website links and contact information. Personal Account: Lacks the mentioned functionalities but is free of charge.
Account Setup:
Offer support in designing an appealing profile with captivating visuals and a compelling signature. Design top background image, including design profile picture, set up account name, create signature, configure other profile details, official website links and contact information
Account Positioning:
Define the account’s focus on a specific vertical for content output. The more specialized and vertical the content, the more precise the audience it attracts, resulting in a higher conversion rate. (Preferably start with original content) In addition to vertical content, stay updated on hot topics and popular videos to easily gain more traffic.
IV. Strategy for Douyin Account Operation
Character Building:
Collaborate on establishing a unique and relatable character for the account aligned with the brand and target audience.
Content Strategy:
Provide guidance on creating original, high-quality content within the chosen niche and staying updated on global trends.
Paid Promotion:
Collaborate on utilizing Dou+, Douyin’s official promotion method, to increase brand visibility and connect with international users.
Engagement Tactics:
Offer insights on writing attention-grabbing titles, choosing eye-catching visuals, and selecting background music that resonates internationally.
Private Message and Keyword Auto-Replies:
Guide clients in setting up a good auto-reply for when users send the first message, leaving a lasting impression and providing a good experience even during non-working hours. It can guide users to take the next step.
Custom Menus:
Assist in implementing custom menus for efficient user engagement.
WeChat Integration:
Provide guidance on leveraging private messages to connect with users on WeChat, expanding communication channels.
User Segmentation:
Collaborate on segmenting users based on preferences and managing collected customer information for targeted follow-ups.
Comment Interaction:
Encourage active responses to comments to identify and engage potential overseas customers.
To sum up, by working together on these strategies, clients can effectively manage their Douyin accounts, cultivate a loyal international following, and establish a robust global brand presence. Regular analysis of performance metrics and ongoing adjustments will ensure continued success in the dynamic world of Douyin. Contact us now and let us help you achieve success on Douyin!